Starting a business is tough, there is no denying that it takes more than a smile to begin a business and turn it into a success. That said, it is not impossible to find a firm footing if you follow the right path instead of listening to unsound advice.
It is not news anymore that there are more e-commerce websites than brick n mortar stores and that mobile will take over desktop sales soon in the future. It is also well known and amply discussed that social media optimization is very powerful and capable of pulling in new visitors and engaging them with interesting stuff through Facebook, Twitter and LinkedIn. Unfortunately, the average business owner is painfully unaware of the real requirements and implications of doing social optimization correctly.
In general, clicking on the 'Like' button and writing a couple of lines for updates is what people consider enough to captivate new visitors. In truth however, playing it tactfully on social platforms can bring a business more customers than traditional 'word of mouth' marketing, but one has to be meticulous with strategies!
Doing Social Media Optimization Without Being Overwhelmed
It is a mistake to get too worked up after reading success stories of some fancy brand. A common mistake most startups make is to jump into the social bandwagon without considering their uniqueness even for a moment. Soon they discover that there is more than just Facebook! All platforms have their queer way of working and the pace just adds to their miseries. It is not tough to understand that small startups get overwhelmed with the sheer propensity of social platforms to shift focus in short intervals.
The easy way would be to find a local SEO expert, which will cost you some money, but the investment is definitely worth the investment, not to mention you can get back to doing business without worrying about optimization and all the mumbo-jumbo that never made sense to you! On the other hand, you can tighten your belts (and the string on your purse) and decide to take the challenge face on. Here is what you should do if you want to optimize without professional help.
Blog Frequently, Blog Regularly
If you are a newcomer, you need to be very active on blogosphere. Nobody knows about you or your services/products, it is up to you to get the word out. Either appoint a digital agency or do it yourself. It is not very difficult to write something good related to your business. Take an hour to jot down outlines and another 30 minutes to compose the final version. You will need another 10 minutes to proofread it. In just 100 minutes you will have a blog ready for consumption. Even one blog a day will keep your website fresh.
Explore Community Platforms
Think beyond Facebook and Twitter. You definitely need both of these, but you cannot ignore Google+, Pinterest, LinkedIn and review sites at any cost. Link to your blog posts, write creative comments, engage with responders and other businesses. Always remember to use optimized keywords even in your comments, tweets and social mentions, it helps!
We are not saying that these three tips will put you at the top of the world, but it will definitely get you started. Most importantly, never shy away from approaching a professional digital marketing agency if your humble efforts bear no fruit.
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